I’ve spent the last 15 years helping teams transform raw data into clear direction.From corporate systems to fast-moving startups, I’ve worked where data meets decision-making - building frameworks that make growth and decision taking measurable.

I started my career at ProSiebenSat.1 Media SE, supporting their startup Discavo with analytics, automation, and reporting infrastructure. It’s where I learned how to translate business goals into data systems that actually drive decisions — not just describe them.

After that, I joined Zenmate as Senior Analyst, leading web analytics and tracking to bring clarity to user behavior and performance.

Then came SumUp, where I served as Business Intelligence Analyst, designing their first self-service data center - a foundation that gave every team access to clean, actionable insight.

In 2018, I co-founded the-multipliers.com, a practice built to merge growth marketing with data science. I connect data with growth,  helping teams build systems that think before they act. Since then, I’ve worked for selected clients like Google, SumUp, Taxfix, TED (SpardaBank), and Holmes Place - developing tracking systems, forecasting models, and data products that helped them see not just what was happening, but why, and what to do next.

More recently, I co-founded piment-de-papy.com, a small-batch hot sauce brand — a side project that adds some space to a career filled with numbers. It’s where I test the same principles of clarity and iteration, just through flavor instead of funnels.