Mission
Build a repeatable, data-driven growth system across ProSiebenSat.1’s portfolio ventures — unifying marketing strategy, execution, and enablement into one scalable framework.
Ventures Supported
Gymondo, Valmano, Amorelie, Petobel, Department47
Each venture had unique audiences and business models — from subscription-based fitness (Gymondo), to lifestyle e-commerce (Valmano, Department47), to high-frequency pet retail (Petobel).
The goal: align all teams under one growth methodology, one data layer, and one learning rhythm.
Strategy — Creating the Growth Operating System
- Designed a multi-venture growth framework covering all acquisition and retention channels:
SEA/PPC, Display, Affiliate, Price Search Engines (PSE), Social Ads, Native, CRM & Email. - Defined shared KPIs, tracking standards, and reporting dashboards for cross-venture visibility.
- Established testing cadences (hypothesis → experiment → KPI review → scale) to drive learning velocity.
- Built a central RTB (Real-Time Bidding) infrastructure to unify media buying efficiency.
Operations — Scaling Execution Across Ventures
- Set up, launched, and optimized multi-channel campaigns with a unified experimentation process.
- Implemented audience segmentation and creative testing at scale — reducing CAC and improving ROAS consistency across ventures.
- Established weekly growth reviews with venture teams to align goals, performance, and next-step experiments.
- Integrated CRM automation to activate first-party data and improve funnel conversion.
Knowledge Transfer — Building Growth Maturity
- Coached venture marketing leads on channel strategy, budgeting, and testing design.
- Documented reusable Growth Playbooks — covering channel setup, experiment frameworks, and KPI governance.
- Created a shared Growth Wiki for campaign learnings and insights across ventures.
- Transitioned growth ownership to internal teams — ensuring the system remained self-sustaining post-engagement.
Impact
- Brought all ventures to a shared marketing standard - aligning data, experimentation, and execution.
- Transformed paid media from siloed campaigns into a measurable, compounding system.
- Accelerated cross-venture learning — what worked in one brand could be scaled across four.
When growth becomes a shared language across ventures, learning velocity compounds.We didn’t just scale ads - we scaled the ability to learn faster.
